Today, almost everyone wants health insurance at an affordable price, the maximum benefit and broad coverage. And from existing data, only a few who could afford health insurance as desired. Surely this will lead to a question: What is the reason and why not all people have good health insurance with the maximum benefit and coverage area? Before answering the question above, there is a fundamental difference between the seller (insurance companies) and buyers (people who want to buy an insurance policy) is the insurance companies want profit maximization, while the buyer wants the best service. This certainly makes it difficult or impossible for potential buyers of health insurance for low-cost insurance, the maximum benefit and broad coverage. But do not be discouraged, because today many competing insurance companies that will provide an opportunity to choose which companies approached by the desire to get cheaper insurance, the maximum benefit and broad coverage.






